Now that you have a web presence, you might be feeling a bit overwhelmed having to monitor and update all of these things on a daily or at the very least weekly basis. That is where we step in. Vested Rabbit Technology has the experience to help you set up and run all of these accounts. We can help you Tweet and Facebook, monitor your reputation on review sites and just coordinate your web presence in general. Let us focus on the web so you can focus on the rest of your business.

Taking the time out of your day to keep up with these things may not be your number one priority, but these services are essential to maintaining your web presence. Instead of ignoring them, let us take the reins. Contact one of our sales representatives today to find out what we can do for you.

Well it means one of our employees has achieved Qualified status by accomplishing Google’s requirements, including passing an exam to demonstrate his extensive AdWords knowledge and running a very effective campaign for an extended period of time. Our qualified individual has the know-how to run effective AdWords Pay Per Click campaigns to drive traffic to your site and accomplish your set goals.

A Pay Per Click campaign, as we have mentioned in previous posts, is a great way to market your company online and send qualified traffic to your site. You control the budget and decide exactly how much you want to spend per day. You can track costs and track performance to make sure your PPC campaign is running smoothly. It is a great marketing tool and our certified and qualified AdWords individual can get you up and running today.

A poll of Twitter users done by The Kamaron Institute shows that nearly 80% of people questioned use Twitter for business purposes. Clearly many companies are seeing the value here. Companies that lag behind and refuse to follow the latest fads are just doing a disservice to themselves.

Nobody knows what the staying power of Twitter will be. What we do know is that it is popular right now, it is free and it is great way to use social media to help your bottom line. If you are still skeptical, talk to one of our representatives at Vested Rabbit Technology and they can help you set up these social media accounts and help you start connecting with your clientele today.

Besides just checking the competition’s website, you should regularly search relevant keywords to see where your site is listed and where your main competitors come up. If you are behind most of your competitors, try to figure out why this may be. Talk to a search engine optimization expert to determine what you can improve on your site to increase your rankings. Vested Rabbit Technology has the skill to help you achieve this goal.

Lastly, subscribe to your competition’s social media pages. Become a fan on Facebook, follow their Twitter updates, read their Yelp reviews. Knowledge is power and the more you know about your competition, the better you can compete. Staying on top of your own web presence is priority number one, but you should still make sure you know what your neighbors are doing so you can at least keep up. Vested Rabbit Technology’s online marketing team can help you set up and manage Facebook fan pages and Twitter accounts. Just call a sales representative today.

One of our favorite sites is actually a collection of sites. Alltop.com is a site that aggregates articles and blogs from all over the web. The ones most relevant for our purposes can be found here: Web Design, Social Media and SEO.

These three sites will cover a wide range of topics relevant to the Internet but are by no means the only places to visit. Search around and find the sites you enjoy the most. There are plenty of options out there and it is essential for any company looking to develop a web presence to be aware of all the latest trends.

With a billboard, you know people are seeing it, but do you know exactly what kind of revenue it is generating? A PPC campaign can tell you exactly how many users click through your ad to your site and how many of those complete your set goal. By tracking this information you can see how much you are spending and how much money it is bringing in. It is the easiest way in advertising to determine your ROI.

The analytics for your PPC campaign will tell you your conversion rate. A conversion is a completed goal. As an example, Vested Rabbit Technology currently runs a campaign for a used car dealership and a filled out application is a conversion. Our conversion rate for this campaign is just over 20%. Think about that for a second. One in every five people that click the ad fill out an application.

What if one out of every five people who saw your ad bought something from your site? These kind of numbers are achievable through an effective PPC campaign. At Vested Rabbit Technology, we can run your PPC campaign so that you achieve the highest ROI possible.

First set up your page, add relevant content, images etc. Then start inviting your friends to become fans of your page. Once enough people become fans, your fan page may begin popping up in other people’s “suggestions” frame. Friends of your fans will see that they have become a fan and may click on the link leading them to your page.

It is essential that your fan page lead users to your website. That is the point of the page after all. Fan pages are a great way to get your name out there. Even if uses don’t become fans, they still see your name, helping to increase brand awareness. This is just one way to get free advertising online, take advantage of all the free resources the web has to offer.

What does this mean for advertisers? Only time will tell but it is a significant step toward taking a chunk out of Google’s 70% share of the market. It could greatly change the PPC landscape. With Yahoo! and Microsoft joining forces, they can use their strengths to combine into a much more effective PPC alternative.

Because of Google’s huge market share, most advertisers spent the majority of their ad money with Google Adwords. Microsoft and Yahoo! are hoping this merger will change that. The merger is expected to take full effect in early 2010. Vested Rabbit Technology will continue to monitor the situation to stay on top of all new PPC developments so we can run the most effective campaigns for our clients.

This can be accomplished in several ways. Having a contact form is one way and is a very easy way for users to contact you without leaving your site. Another way is placing your e-mail address on the contact page. This can often lead to spam but it is a simple way for users to contact you directly.

Perhaps the best way, although not necessarily the most desirable, is to put your phone number on your web page. This may not be wise for everyone, but for a site that relies on customer service, it is essential for your customers to be able to contact you or someone at your company immediately and easily.

Figuring out what is best for your company should not be difficult. Just think about your industry and what kind of customer service your users expect. Whatever you choose to do, it is essential that you choose at least one method. Your customers will thank you for it.

Most importantly, always always always think about your keywords when you write any content. You should always make a list of keywords you want to rank for in search engines before you develop a site. When you are writing content, make sure it is relevant to your keywords. Don’t try to get every single keyword in every page. Just focus on a few and make sure your content contains enough keywords. Shoot for 15-20% of your content to be these selected keywords. You don’t want to “keyword stuff” your content. Search engines consider this to be spam.

Next, keep it simple. Your content should be short and concise. Internet users have notoriously short attention spans and often will only scan your content. This is why it it is important to keep your paragraphs short and keyword rich. A scan of the page should let your readers know what your site is about.

Engage your readers immediately. Start with the most important info at the top. Use pictures effectively but sparingly. You don’t want too many images, but images capture the eye’s attention and draw your user in.

Not every site will have the same content writing strategy. At Vested Rabbit Technology, we can work with you to develop a strategy that will work best for you and lead to the most conversions for your website.